Video Storytelling and Facebook Ads

Written By Renata Koza

The social media landscape allows storytellers and their audiences to interact instantly. “Stories are the most frequent way through which people communicate with each other and help people understand their environment and themselves (Çetinkaya, 2019),” (Aicha & Bouzaabia, 2023). Since introducing advertising in 2004, Facebook has evolved its advertising capabilities from a “flyers project,” (Fuchs, 2011), to a more sophisticated space where a business could create a separate page in which it has the capability to promote brand-specific content, the world of digital advertising was born.

 

References

Ben Aicha, A., & Bouzaabia, R. (2023). The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross-cultural study. Qualitative Market Research: An International Journal, 26(3), 247–268. https://doi-org.ezproxy.snhu.edu/10.1108/QMR-06-2022-0101

Fuchs, J. (2020, August 24). How Facebook Ads Have Evolved [+What This Means for Marketers] [Review of How Facebook Ads Have Evolved [+What This Means for Marketers]]. Hubspot; Hubspot. https://blog.hubspot.com/marketing/history-facebook-adtips-slideshare

Renata Koza https://rakoza.net